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ISSN: 0320-8095
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Advertising Discourse in East Africa

Advertising Discourse in East Africa

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Keywords: advertising; advertising discourse; Swahili; language play; language manipulation

To cite this article

Maria Dorokhina Advertising Discourse in East Africa. // Lomonosov Oriental Studies Journal. 2013. N 1, p.62–71

N 1, 2013
Maria Dorokhina

Abstract

The article covers the advertising discourse peculiarities in East Africa. The research is based on various advertising texts in Swahili. The main focus is outdoor advertising. The advertising texts are analyzed as the objects of language play and manipulation.