The mechanism of the conceptual metaphor is similar to the mechanism of the functioning of the language. Accurate understanding of a language is associated with many factors: speaker, listener, linguistic means, word semantics, context, and others. All these elements complement each other, in the process of interaction they form a single whole, thereby forming a single communicative community. The study of the mechanism of metaphor cannot do without describing the concepts associated with metaphor: a cognitive subject, an object of a metaphor, an arbitrary component of a metaphor, a metaphorical basis and context. The need to clarify the above concepts is due to the fact that the metaphorical meaning is the result of the actions of several parties.